So what makes WhatsApp so popular? What sets it apart from its more well-known competitors? What makes it different from Facebook? Here are some answers to these questions. Regardless of what your company’s goals are, there’s a good chance your customers are using it. And even if you don’t, it doesn’t hurt to offer it. After all, 80 percent of young adults use it.
The most obvious reason is its ease of use. It is free to use and allows people to communicate with friends in real time. The network effect is its most significant advantage. When people can communicate with each other for free, it is an even better proposition for companies to acquire users. WhatsApp’s group-link makes it easy to migrate to digital platforms. While this makes the messaging app more popular than Facebook, it also enables a more seamless and convenient communication experience.
Another reason is the wide variety of contacts it offers. Facebook Messenger allows users to message anyone who has the app. Unlike WhatsApp, who limits its users to friends? Facebook Messenger’s reach is much wider than WhatsApp’s. With over 1.5 billion users, WhatsApp is the messaging platform of choice for people of all ages. In addition to its ease of use, WhatsApp allows users to send images instantly. Its compression technology means that it can send larger amounts of content in the same amount of time as a single message.
Why is WhatsApp more popular than Facebook? While many countries have adopted Facebook Messenger, the United States still lags behind other countries. Despite the fact that Apple devices are more widely used, Android devices are much more common. WhatsApp’s low-cost messaging model made it an attractive alternative for many. In addition, SMS messaging is outdated and unable to deliver large videos. The app was in the right place at the right time to capitalize on the market opportunity.